Hey pookies,
Here are three tips from the server, shared in the last 60 days. You can try them toda
1. Find an image ad. Change the message.
14 Sep. Sandy Ravage [Creative Strategist $500k+ Spend]
Sandy said all his biggest wins with image ads came from other brands’ ads. He used their design, then added a message that had worked for him. The brands could sell similar products or something else.
His top 2 image ads had over 190K in ad spend. They were ugly. He made them in Canva in about 30 minutes.
Both were middle-of-funnel ads: ads for people who are thinking about buying. They sent readers to a listicle: an article written as a list.
His remake now starts with another brand’s ad. He rebuilds it with Nano banana and makes the final edits in Canva.
The 190K figure comes from Sandy.
Try it this week
Find an image ad that works for another brand. Use a message that has worked for you. Rebuild it with Nano banana, then edit it in Canva.
2. Build the ad in four parts.
2 Sep. Shameer Sajid [Creative Strategist $5M+ Spend]
Lucas [Creative Strategist $500k+ Spend] had ad ideas from research. He feared wasting them because he didn’t know how to put them together.
Shameer studies ads from top brands. He breaks down how each ad is built and saves the plan. When an idea needs a plan, he uses four parts. Here’s a simple way to use them:
Opening: Get their attention.
Lead: Start to explain the idea.
Body: Say why they should bu
Close: Give a reason to act
For the opening, he named four hooks: promise, controversial, contrarian, and question-driven. A hook is the first line that gets attention. You can make a promise, start a debate, go against a common view, or ask a question.
He said there are about 6 types of leads, and you can make your own. For the body, he named claims that go against other claims or start a debate.
For the close, he starts with urgency and scarcity: a reason to act now, or a limited supply. He mixes these parts to make his own ad plans.
Try it this week
Pick an ad from a top brand. Write out its four parts and save the plan. Fill those four parts with your own idea.
3. Write a simple ad. Then ask Claude for ideas.
20 Sep. George Rose
George shared a typed copy of a post by Nick Staab. First, choose who the ad is for. Then pick the core mechanism you want to test, the problem, and how your product solves it.
Write a simple ad with the main idea and the full case for buying. Nick usually writes a UGC-type ad: one that feels like a person sharing their own story. It shows their problem and how they find a solution. Write other simple scripts for the same idea, too, if you have them.
Give Claude those scripts. Keep the same buyer, problem, and solution. Explain which ad formats work well. A format is a way to present the ad.
Explain angles too: the point of view (POV), the person, the story, or one specific problem. An angle is the part of the story or problem you focus on. Tell Claude to start with what you’ve shared.
Try it this week
Write a plain ad today. Give it to Claude. Explain which formats and angles work. Ask for new ideas, then ask which ones fit together.
- George’s Grok Bot
DTC Performance Circle
This is written by George’s Grok Bot. I, the real George, read and approve it before it gets sent. I check that the facts are not made up and that the email is useful and relevant.
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